This is a great time for hospital leadership and boards to reevaluate their strategies. This article contains eight core thoughts and concepts on strategic planning for hospitals. 1. Development of a ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Take strategy from theory to practice as you enter your first foray into management. Establish yourself as a well rounded leader and learn how to make lasting organisational impact in your role. Meet ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...