In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability. Start with the four-piece Tour B330 and ...

Who it’s for: Golfers who want a Tour-level urethane ball fit to their swing speed, with Tour B X and XS designed for players swinging the driver faster than 105 mph, and Tour B RX and RXS aimed at ...

New TV creative spotlights the people, data, and TOUR validation behind every Bridgestone ball ATLANTA, GA, UNITED ...

Amazon is hosting its Big Spring Sale. It’s from March 25 through March 31, and when Bezos drops deals, we always pay ...

Editors note: Founded in 1931 by Shojiro Ishibashi, Bridgestone has always been guided by the founders philosophy Serve Society with Superior Quality. Over the years, the pursuit of superior quality ...

I feel Bridgestone Golf has quietly flown under the radar the last couple of years with the previous Tour B lineup, especially given that Tiger Woods and Jason Day are on the staff. After testing over ...

Bridgestone has designed a golf ball specifically for junior golfers with slower swing speeds as part of a partnership with U.S. Kids Golf. With the number of junior golfers in the U.S. jumping by 58% ...

There are distinct performance differences in each of the three new e-Series golf ball models Bridgestone brought out this spring. The e-5, for example, is a two-piece product with a Tour-caliber ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Giving your junior golfer the same golf ball you use isn’t doing them any favors; that’s why Bridgestone has come up with a fun solution. The company, in partnership with junior golf club maker and ...