AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

As Ever, a brand owned by Meghan Markle, has seen strong sales since she introduced two new products. But a PR expert is ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. Every brand claims to stand out. Most barely survive the scroll. I ...

Vowels in English just don’t play well together; string too many of them in a row and you soon sound like Old MacDonald having a farm. Sorry, EU, UAE, and IEEE, but ...

The author, Viktória Margitová, is Senior Consultant at Promiseo. Regional branding is often mistaken for a matter of design: slogans, logos, visuals. But a region’s true identity is experienced, not ...

Cheque makes quality music, but has a slight branding problem that could become huge. With a hook filled with onomatopoeic, multi-syllabic subtexts, Cheque produces one promising flow after another in ...

Regional branding is often mistaken for a matter of design: slogans, logos, visuals. But a region’s true identity is experienced, not crafted. Branding success depends on aligning perception with ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

There’s new evidence that the Democratic Party’s reputation is in a bad place. That doesn’t mean the party is doomed, electorally speaking. There’s plenty of reason to doubt that, given lots of ...