Corporations have a duty of loyalty that compels them to ensure that their digital infrastructure is not used to attack their ...

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

Balancing IP enforcement and PR can be challenging in decentralized spaces, especially as copyright law is still developing in AI, Web3, and other emerging areas. A sound strategy covers core ...

Smart product manufacturers invest in protecting their intellectual property rights. Preventing and addressing counterfeit and infringing products on an ongoing basis should be prioritized as a core ...

AxleIT helps brands stop unauthorized sellers, enforce MAP, and regain control on Amazon using automation built for ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...

If you’re running a small online business, the challenges can feel overwhelming at times. With competition coming from all sides, tight profit margins, and an ever-growing need to stay ahead of trends ...

Out today, WTR’s new Special Report “The future of brand protection on social media” helps brand professionals mitigate the risks and seize future opportunities for brand growth in an evolving digital ...

Pizza isn’t typically a topic of conversation in company meetings at Caterpillar, the world’s largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas ...