When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands.

It’s hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good ...

Osahon Ojeaga is the cofounder of Nourie, a startup that soon plans to begin selling plant-based braiding hair extensions Nourie closed a $2.5 million seed round in September, a difficult feat for ...

Answer: There are a number of instances in which a brand extension has hurt the image of the brand concept. This is particularly true if the brand extension involves some kind of disaster of negative ...

If you are looking for something interesting to read then this list of bizarre brand extensions that befuddled consumers is the thing you were looking for. There always comes a time when a company has ...

Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. The brand-extension trend has been around for years. But this fall, ...

What with Frommer's introducing a line of luggage and Newman's Own introducing wines, this has been a big week for notable brand extensions. And the early reviews from branding and licensing experts ...

LOS ANGELES--(BUSINESS WIRE)--Differential Brands Group Inc. (NASDAQ: DFBG), a portfolio of global consumer brands comprised of Hudson Jeans, Robert Graham and SWIMS, today announced that Robert ...

One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...