When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands.

Answer: There are a number of instances in which a brand extension has hurt the image of the brand concept. This is particularly true if the brand extension involves some kind of disaster of negative ...

Brand extensions are a tried and true brand strategy for many consumer brands. These extensions stretch the value of the brand equity and recognition beyond its traditional product line. It is also a ...

It’s hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good ...

Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. The brand-extension trend has been around for years. But this fall, ...

If you are looking for something interesting to read then this list of bizarre brand extensions that befuddled consumers is the thing you were looking for. There always comes a time when a company has ...

LOS ANGELES--(BUSINESS WIRE)--Differential Brands Group Inc. (NASDAQ: DFBG), a portfolio of global consumer brands comprised of Hudson Jeans, Robert Graham and SWIMS, today announced that Robert ...

What with Frommer's introducing a line of luggage and Newman's Own introducing wines, this has been a big week for notable brand extensions. And the early reviews from branding and licensing experts ...

A theory that’s gaining momentum is that our time is running out to get the public interested in HD Radio. There have been numerous letters to the editor in this very publication where readers compare ...