Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has created a ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Fossas There is ...

Brand loyalty isn’t what it used to be. Not from the vantage point of Nielsen VP strategic accounts Imran Hirani. I recently asked Imran to update us on the concept and the value of brand loyalty.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...