One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...

Implementing the blue ocean strategy within your business is a proven way to keep it profitable by reducing competition. Even if you’re operating in a niche market, it is likely that as your business ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. The term "blue ocean" was introduced in 2005 to describe ...

It has always been a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book ...

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a revolution ...

Are your employees engaged in moving your company forward? Here’s how to release their untapped talent and energy. by W. Chan Kim and Renée Mauborgne It’s a sad truth about the workplace: Just 30% of ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...