The media landscape is in constant flux, presenting unique challenges and opportunities for independent journalists. Finding sustainable models in this environment while building engaged audiences ...

Your business’s marketing is at its best when you’re connecting with your target audience where they’re already active, and Instagram is a great place to do just that. The platform has more than 2 ...

Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Music plays a powerful role in shaping how audiences experience YouTube videos. It sets the mood, supports storytelling, and keeps viewers engaged. With the ...

DANVERS, MA, July 08, 2025 (GLOBE NEWSWIRE) -- Danvers, MA – July 08, 2025 – DemandScience, a leader in B2B tech-enabled revenue marketing solutions, today announced the launch of Digital Audiences, a ...