Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

Big changes are happening at Alpina. After decades of independence, BMW bought the German tuner in 2022. Then, early last year, the automaker rechristened the division as BMW Alpina and announced that ...

BMW has given its Alpina sub-brand a fresh visual makeover with a new logo that really highlights its elevated spot in the BMW Group's luxury lineup. This comes right after BMW took full ownership of ...

BMW had silently updated its roundel logo without any formal announcement. The new look was first introduced on the iX3 in September 2025. Now, the brand is going to use it on all the other cars from ...

It’s CES 2023 now, and companies are making waves with their upcoming devices and concepts. Among the products announced, we have the progress on BMW’s color-changing car concept. At CES 2023, BMW ...

When it comes to cars, a lot of people like to think they know all there is to know about their favourite brands. However, on the topic of motors, and what inspired them, there is a lot that people ...