It’s a perfect blend of heritage and modern design.

PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft ...

The new badge still features a throttle body and a crankshaft, as BMW brings Alpina in-house and prepares to launch a new lineup of speciality luxury vehicles.

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

BMW have revealed a new logo for their Alpina sub-brand which in the broad BMW Group's cars will sit between the BMW and the very luxurious Rolls-Royce.

German Automaker BMW has silently rolled out a refreshed version of its logo, and starting next month, the updated badge will appear across the brand’s entire line-up. The new design was first seen ...

The changes are subtle, but that's a good thing, as the company readies to roll out its Neue Klasse design language. The new logo first appeared on the 2027 BMW iX3 EV SUV, and it'll proliferate to ...

BMW Alpina, now integrated into the BMW Group, occupies a luxury niche between BMW and Rolls-Royce. The brand blends ...

BMW cars are always a hot topic of conversation. It is a brand trusted by thousands of drivers and has always been associated ...

BMW had silently updated its roundel logo without any formal announcement. The new look was first introduced on the iX3 in September 2025. Now, the brand is going to use it on all the other cars from ...