In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Consumer buying behaviors and expectations are shaping B2B sales, but B2B marketers aren’t keeping up. As consumers, B2B customers come across sophisticated marketing techniques in their day-to-day ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Traditionally, B2C and B2B selling have been seen as relatively ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora.

B2B marketing has typically been considered the rationally-driven, less glamorous cousin of B2C marketing with its inclination for high profile, often emotion-led communications. B2B marketing’s cause ...

B2B e-commerce is growing rapidly, according to a report from Forrester Research, which estimates that it will reach $889 billion by the end of 2017 and $1.2 trillion by 2021. However, the report ...

While business-to-consumer (B2C) marketing has embraced the power of data, business-to-business (B2B) marketing has been surprisingly slow to catch on. Companies that want to compete in the B2B ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C ...

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner. The report was based on data from a survey of ...

Salesforce on Tuesday announced a new service that aims to help B2C and B2B companies build and customize loyalty programs. Built on the Customer 360 Platform, Salesforce said its new Loyalty ...