Of the many adjectives and descriptors used to describe Erwin Ephron -- guru, genius, simplifier, prognosticator -- I don't recall "psychic" being one of them, so I'm invoking it in this column, ...

Audience measurement has been undergoing a seismic change in the media and advertising industry. For years reliant on age and gender audiences, the emergence of larger data sets and advanced analytics ...

The study included other data quality checks based on those used in prior studies of response quality. Several of these tests found further evidence that opt-in respondents are more prone to giving ...

At the TAG Consulting Leaders Forum in Scottsdale, Arizona, this week, noted Christian leader Leighton Ford spoke on how to move from crazed busyness to focused attentiveness. Leighton is president of ...

Road traffic noise outside schools may impair the development of a child’s attention span and short-term memory.­ Previous studies have shown that noise pollution from road traffic can disrupt sleep ...