A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

When any organization is beginning, one of the most important steps is to create a clear, coherent mission statement. This statement should define the purpose of the organization, the main ideals that ...

A mission statement sum up a company's entire culture, purpose and values in only a few sentences. Writing a meaningful mission statement is often challenging because it is so short. The mission ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...