The connected television advertising market arrived at this year’s IAB NewFronts with a consistent message: ... Read More ...
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Microsoft taps Amazon DSP as preferred partner
Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...
iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...
Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
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With this new integration, users can access Amazon DSP with their Shirofune platform, allowing for greater flexibility. Amazon DSP is ideal for spot campaigns, pilot programs, or testing ahead of ...
Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...
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NEW YORK--(BUSINESS WIRE)--Smartly announced today an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon's premium CTV inventory, including Prime ...
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