PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Kevin Burns provides examples of how to start online buzz to promote events through a PPC campaign. Using Los Angeles as an example, he lists Web sites that take advantage of PPC campaigns, focusing ...