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The recent announcement of a line of Lego Pokémon wasn’t a surprise—the Danish brick brand first revealed it had entered into a “multi-year partnership” with The Pokémon Company back in March 2025 ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Sheila Brooks was first introduced to Lego bricks as a tiny kid, when she and her sister would play with the chunky Duplo blocks, but now that she's older, she has graduated to bigger sets. Her ...

You may think Lego sets are for kids, and many of them are, but don’t be surprised to find that your adult friends, coworkers – or maybe even yourself – are Lego fans, pawing through boxes of ...

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