Japanese artist Ado, who sings the part of Uta in the hit movie “One Piece Film: Red," thought she was being pranked after learning that she would be performing the singing voice of the film’s complex ...

There’s a lot of image and appearance-based marketing in the Japanese pop music industry, and there’s perhaps no clearer example of that than “handshake events.” Despite often not including any live ...

At a time when social media rewards musicians who share their lives with the public, Japanese artist Ado is proof that mystery can also be a valuable commodity. The 22-year-old singer spent the spring ...

Since the beginning of the history of popular music, we were all conditioned that pop singers and entertainers have to have a certain look: Tanned, sun-kissed skin with blonde hair for teen superstars ...

In Japan, the singer Ado is a star despite the fact that no one knows her face. She is part of the "utaite" culture, where singers, often amateurs, cover songs online while hiding their faces with ...

A sudden power outage during a concert is an unlikely backdrop for a corporate advert, yet Marubeni's latest campaign, featuring J-Pop sensation Ado, manages to turn this disruption into a compelling, ...

The latest episode of Billboard's Behind the Setlist podcast features the Japanese utaite singer with a huge following despite remaining anonymous. By Glenn Peoples At a time when social media rewards ...