Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators’ ...

Industry Leading Technology Enables Distributors to Efficiently Allocate Addressable TV Inventory to Optimize Ad Spend and Provide a Better Experience for Advertisers, While Balancing Traditional ...

Addressable taps means that from the office they can turn a port on a tap on or off. Thats's about it, nothing to be concerned about.

Dutch media joint industry committee the NMO is from today using watermarking technology from Kantar Media to identify ads served by addressable TV campaigns, in its Viewing Survey. Initially this ...

Discovery, TelevisaUnivision and WarnerMedia have joined AMC Networks in tapping Canoe Ventures to offer addressable inventory across Canoe’s national footprint. Earlier this week, AMC announced that ...

Converged video, broadband and communications company Liberty Global has integrated Cadent’s automated addressable linear TV and VOD advertising platform into its Virgin Media Ireland operations. In ...

NEW YORK—DirecTV Advertising has inked a deal to use Yahoo’s unified ad technologies for advanced advertising and has made Yahoo the exclusive omnichannel demand-side platform for accessing DirecTV ...

Data-driven, audience-fueled addressable TV may well turn out to be a solution for digitally-challenged pharmaceutical companies sorely in need of reducing excess media waste with better targeting for ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV ...