The big ad groups are evolving into institutions that cater to fewer, but bigger, accounts. They prioritize pitching the world’s biggest advertisers in order to obtain a bigger portion of their ad ...

Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively. Account structure is a critical element for ...

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll ...