Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known ...

Amidst the current economic downturn, the impact on account-based strategies has become a focal point for businesses striving to sustain revenue growth in these uncertain times. The challenges are ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies. Drawing on 279 qualitative interviews from ABM leaders across ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

In the 1990s, B2B companies began to shift their marketing strategies away from a mass marketing approach to a more targeted approach, recognizing that the more specifically they could understand ...

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...