Shoppers took to Twitter to praise the online retailer for featuring swimsuit-clad models with visible stretch marks, calling the body-positive move inspirational. Others were more critical. One user ...

ASOS has used untouched photos of swimwear models on its website. The photos show models' stretch marks and acne scars. Twitter users are praising the retailer by sharing unedited images from the ...

Three cheers for ASOS! The company has begun showcasing some of its models' stretch marks on its website instead of airbrushing them out, as is the norm in the industry, and the images are truly a ...

Hadn't you heard? Under-boob is the new cleavage. If we'd have told you at the start of summer that this season's stand-out swimwear style would be one inspired by this picture of Christina Aguilera, ...