AMC Theaters is changing the way it charges for seats. America's largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be ...

Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect. The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...

The companies experimented with the idea during the 2024 Paris games, and are now expanding on the idea.

While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, AMC is now giving a courtesy heads-up that’s hard to miss. Previews and ...