The human brain doesn’t remember everything verbatim. It remembers meaning. Patterns. Emotional weight. That’s the standard ...

Trust is built through genuine human connection, so AI should support human service — not replace it.

Customer-facing and internal workflows will come together on a shared, AI-first foundation that supports speed, flexibility, ...

As AI chatbots frustrate travelers during disruptions, some travel companies are considering charging extra to reach a human.

The MarketWatch News Department was not involved in the creation of this content. First look at 2025 holiday shopping shows 78% of consumers used AI for help, yet only 29% say it improved their ...

I would rather talk to a person than an automated customer service call. I strongly dislike the menu option recording that says, “press 1 if …, press 2 if …, press 3 if … “ Almost 4 out of 5 customers ...

As customer expectations rise and digital interactions multiply, organizations are racing to integrate AI into their customer experience (CX) strategies. Yet, despite growing tech budgets, many CX ...

What makes a sit-down restaurant experience so special to patrons is attentive, pleasant human interaction and traditional ...

First look at 2025 holiday shopping shows 78% of consumers used AI for help, yet only 29% say it improved their experience Artificial Intelligence surged throughout the 2025 holiday shopping season, ...