Add Yahoo as a preferred source to see more of our stories on Google. People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of ...

This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers thought about monetizing their inventory, but it may be remembered as ...

TripleLift is throwing its hat into the server-side header bidding ring. On Tuesday, it rolled out its wrapper, Apex, which lets publishers bring in demand for their in-feed native ad placements.

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

Header bidding has shaken up online advertising in recent years. Essentially, header bidding is a means by which publishers can bring in more ad demand by democratizing the buying process. A ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

To add a header image directly into the Blogger.com blog, you provide a link to the image directly in the coding. The header image must be hosted on an image site. Since Blogger.com is owned by Google ...